Stock Up for Hope Charity Drove

The inaugural Stock Up For Hope Charity Drove was a multifaceted fundraising campaign for SU Qld's rural and regional school chaplaincy, which saw over 1300 head of cattle moved from Hughenden to Blackall in outback Queensland over eight weeks.

Capacity Builders project managed the overall campaign, which produced significant outcomes:

• Twenty 'city slicker' corporates paying for the privilege of the droving experience, rounding cattle on horseback by day and sleeping in swags by night.
• Australia's largest charity cattle sale (1500 head)
• Agribusiness Forum with 50 key agribusiness leaders discussing how business can benefit local community
• Gala Dinner for 280 guests including leading cattle and pastoral identities, with entertainment by Troy Cassar-Daley and a significant auction
• Ownership of the cause by key corporates, including Elders, Landmark and Rural Press
• Regular, on-message media coverage - the most SU Qld has ever generated

The Drove captured the imaginations of rural Queensland, bringing together youth workers, agribusiness leaders, beef barons, media and politicians - all in a bid to support young people in the bush.

"Capacity Builders has provided the injection of creativity and expertise we needed during a period of unprecedented ministry opportunity. They have been a tremendous resource and support for a number of our staff." SU Qld CEO, Tim Mander