Samaritan's Purse

In Australia, Samaritan’s Purse was largely known for its Operation Christmas Child shoe box appeal, with little awareness of the transforming community development work they do overseas.

On the back of strategic planning, research and branding, Capacity Builders successfully tackled this ‘shoe box’ tag head-on with the fresh ‘Out of the Box’ approach. The intimate ‘Out of the Box’ fundraising forums showcased the power of Samaritan’s Purse, featuring Ambassador Marina Prior and demonstrating the strategic heart and vision of the organisation in a highly intimate and compelling manner.

The events successfully raised some much-needed funds for operations and projects and the organisation is now well-positioned for future fundraising opportunities.