Global Interaction

An Australian leader in cross-cultural missions, Global Interaction (formerly Australian Baptist Mission Society) was faithfully and effectively promoting and declaring the work of God's people overseas. But by recognising that engaging young people is critical to the sustainability of mission agencies, Global Interaction sought out Capacity Builders for an injection of strategy.

With Capacity Builders, Global Interaction has benefited from:

• A young adults communications plan that is rapidly building recognition across Australia's discerning Christian Gen X and Y communities
• A flagship publication – "Resonate" – with real-life mission stories, in-depth 'thought leader' articles and a mixed bag of recipes and pop quizzes that is stirring the missional instinct of a new generation

"Through in-depth research and an intimate understanding of our organisation, Capacity Builders has captured how young people in Australia view and engage with mission. Global Interaction is seeing the fruit, as the next generation comes alive to cross-cultural missional opportunities." Global Interaction National Director, Keith Jobberns